Client
brand identity design, custom brand illustration, digital and print graphics, copywriting, blog and social media content writing, UX web design, email marketing, organic and paid social media advertising
Services
• Built a living B2B SaaS marketing strategy and brand strategy as acting Marketing Coordinator
• Crafted a friendly, modern brand to convey the belief that "employees are at the heart of measuring success"
• Presented internal reports on the performance of various digital marketing initiatives
• Wrote clear, compelling copy across all channels (social media ads, website, brochure)
• Created and continually updated the company website, adhering to UX design principles
• Utilized Adobe Illustrator to design a library of custom brand illustration assets, website content, social media graphics, PDF and print brochures, business cards, and a large-scale event display
• Acted as company representative at event booths, and first point of contact via phone and email
• Ran paid social media ad campaigns and managed scheduling tools for content performance optimization
• Monitored Google Analytics to track QR code traffic and analyze website performance
• Researched publicity opportunities and startup incubator programs, leading to the client's participation in Alberta Catalyzer's Velocity program and showcase pitch event at Platform Calgary, as well as Platform Calgary's Innovation Week events
